I CREATE DIGITAL EXPERIENCES.
And yes, I am a hybrid, a holistic designer. Someone who does not distinguish between the tiny differences of disciplines like UX and UI. Because: does the "U" (user) differentiate? Nope. Therefor I am constantly switching between the areas of business requirements, fundamental conceptual planning of information architecture and dramaturgy, as well as designing digital experiences and service applications according to the rules of convincing brand communication and intuitive usability.
clients & teams
Meet the old hand with his new skills
Comprehensively University Studies / Since 2007 Automotive, since 2015 Telecommunication / Big agencies - big clients - big projects / Calculation and project setup / Academic Lecturer / Disciplinary Team Lead / Well knowledge of agile methods and project workflow such as scrum, kanban, design thinking and google design sprints
Digital Customer Experience
Naturally, this is the kings discipline. Everything rules about the customer, convincing him about the product and getting his trust for the brand. But: creating the flow means always a spagat between a long term based brand building and short termed conversion targets. And exact this is, were I defined my role for: concepting a most perfect customer experience always jumping between those two poles, fullfilling the KPI's and converting at the end.
User Experience Architecture
This defines the concept, the dramaturgy, how we bring the customer from A to B in a consistent and hopefully exiting journey. This is, where we have to follow the rules of usability, but this is also, where we have to fight for good ideas breaking with existing (mostly technical) restrictions. Here it is, where ping-pong gives birth to ideas, where a good team collaboration ends in great product expierences. But this is also, where I can bring in my many years of professional experience.
Visual concept and logic of design systems, filling pattern libraries and building applications and digital products out of it; always based on the brand look and feel, build for the needs of the users and following the rules of usability: this is a design discipline at it's best. My daily bread and butter.
Okay, as every well educated designer knows, at the end everthing is about talent. And creative direction is something like the mother of talents, in my opinion. As a creative director I am able to find convincing ideas, develop concepts visually and contently from the scratch to the final digital product. But in iterative projects, it is also important not to lose sight of the common goal of business targets and user requirements. For this, I switch to the role of a diplomatic UX consultant and I am very glad that this engagement has pleased my previous clients.
Drop me into your team or I will bring my buddies
Let me play Ping-Pong
Hell yeah, of course I can't do everything alone. I don't like to be the one-man-show. Everybody knows: Excellence arises when playing Ping-Pong. I love creating powerful results in interdisciplinary teams with engaged collegues. Doesn't matter wether it's called SCRUM, agile, text-art-couple, awesome-film-production-team or the classical war room prisoners. See the places where I shaped my skills; all the fame to my collegues at these agencies.